Principle 1: Do what you love

Principle 2: Put a dent in the universe

Principle 3: Kick-start your brain

Principle 4: Sell dreams, not products

Principle 5: Say no to 1,000 things

Principle 6: Creat insanely great experiences

Principle 7: Master the message

===> 句句箴言,知易行難 !!

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